5 Ways to Utilize Direct Email Marketing

Sunday, July 4th, 2010 at 8:17 am  
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If you own an online business, you are probably always on the lookout for new forms of Internet marketing. As you have no doubt discovered, there are many different ways to market your business online. One of the best and least expensive is direct email marketing.

Direct email marketing is a simple, but effective form of Internet marketing. It allows you to reach your customers, and provide them with information that you want them to see. Direct email marketing is very similar to classical direct marketing, but is much less expensive because you don’t have to pay for stamps, paper, return envelopes, and printing costs. Yet, at the same time, direct email marketing has all of the benefits of direct mail.

For example, direct email marketing can be used before and after a sale. You can utilize this form of Internet marketing to promote products, provide news, and to send confirmations and thank-you notes. Many of your website visitors will up to sign up for regular emails and offers. Take advantage of their interest and tell them more about your business.

If you don’t have time to send the emails yourself, you may choose to use email autoresponders. Email autoresponders are triggered when an email is sent to you. If you are unavailable, email autoresponders can contact the customer for you, providing order confirmations, information requests, etc.

If you’re not sure where or how to get started, here are five tips that will allow you to easily incorporate direct email marketing into you Internet marketing strategy.

Use a Professional Email Signature
This is an important part of direct email marketing. Every time you send a business email, you should include a professional signature at the bottom. Your signature should include your name, business name, and full web address. This is like free advertising for you. Plus, the person opening the email has instant access to your information. If they need to contact you, they will know exactly how to do it.

Find an Affiliate
An affiliate, or signature buddy, can step up your Internet marketing campaign and allow you to reach more customers. Simply ask someone to include your web address below their own signature every time they send an email. In return, you can add their web address to every email that you send below your signature. The benefit is obvious. You both get free advertising. However, you should keep in mind that this form of Internet marketing works best when you don’t pick someone who has a competing business.

Create a Newsletter
A newsletter or e-zine should be included in your Internet marketing strategy. A free newsletter takes a bit of time every month to create, but it is well worth the effort. Newsletters are an effective form of direct email marketing, and can be used to promote your products and services. If you don’t have time to produce a quality newsletter yourself, you can hire a freelancer to do it for you.

Send Coupons
Everyone loves coupons. Make them part of your direct email marketing campaign. Send coupons for your products and services to your customers on a regular basis. Use them as promotional tools to increase business and increase sales.

Send Thank You Notes
Using an email autoresponder to send thank you notes to your customers after the sale is a polite gesture. It’s also Internet marketing at its finest. Thank show your appreciation and should be incorporated into your direct email marketing if at all possible. Sending a thank you note is polite and an example of good customer service.

Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com. Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses.
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6 Proven Tips to Help You Become a Lucrative Email Marketer

Thursday, January 21st, 2010 at 1:42 am  
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There is no doubt the internet is by far the most effective method to approach general public in this day and age of information technology being part of our daily lives. Amongst the many tools offered by the internet is electronic mail or email which is proving to be very communal and ubiquitous. This gives rise to email marketing with promises of being swift, cheap and aiming at the targeted recipients. It is not surprising that email marketing is now deemed more compelling as internet marketing strategy. Nevertheless, the advantages of the email marketing may not translate into actual profit for the business if lack of tactical planning and meticulous implementation. The correct combination of planning and execution can ultimately lead to astounding results.

So how does one become a lucrative email marketer? Let’s take a look at 6 proven tips below that can help achieve that goal.

1. Be Personal to Potential Customers

People nowadays get overloaded with information and often being bombarded with advertising emails that are considered as spam. Irritated recipients would just filter out or delete these emails without even opening them. The best weapon here is to appeal to potential customers by addressing them personally with their names. Being remembered or called by own name is magically persuasive by responding to basic human nature and is highly recommended even by gurus like Dale Carnegie. When treated personally, the recipients will have a higher tendency to continue reading your emails.

2. Generate a Trusting Mailing List

In order to fulfill the first tip, an accurate mailing list must be generated that matches names to the right email address. The crucial part of email marketing campaign is to create this trustful list at the very initial phase. And with time, the mailing list will spawn and becomes eminent business resource to expand business opportunities with this trustworthy clientele database.

3. Portray Positively, Look Trustworthy

Again, looking into basic human nature, we are instinctively suspicious of any deals that are too good to be true. When composing the content of emails, bear in mind not to use over inflated statements, promises that looks impossible to keep and excessive use of exclamation marks or dollar signs. All these simple mistakes could cause the emails to appear like spam that can easily irritate the recipients and resulted in being filtered out. Therefore, be truthful and remember to use positive words when writing the emails.

4. Minimize Sending Email Advertisements on Holiday Seasons

Generally festive seasons are reserved for other family occasions that only priority is given to personal and business emails. Sending email advertisement on these specific holidays like Christmas, Thanksgiving, Halloween, New Year or other regional specific ones, are like asking to be thrown out. It is best to avoid these periods to advertise unless the products are specific to the relevant holidays.

5. Simple Instructions for Easy Actions

Attractive emails content is only half of a successful email marketing campaign. The other half depends on the recipients to take action after reading your emails. Without a clear call of action plan in the email, there is no way the advertiser can benefit from the email marketing. Thus, it is the other most important feature in the email to leave simple instructions directing the recipients to respond, be it clicking a link or replying to specific messages.

6. Blatant Brand Recognition

Email marketing is aimed at publicizing certain service, product or brand to targeted population. Getting an immediate response from the recipients either by signing up for subscription or actually purchasing is awesome initial goal, but ultimately the marketer should look forward to long term business relationships that can continuously bring in profit. The secret is nothing other than brand recognition. People tend to remember brands better when reminded frequently. One way to go about doing this is having your brand appearing in prominent key areas like subject line, next to signature or greetings. Should the initial transaction go smoothly; customers would return and continue to support a brand they recognize for good product and service. Behold, you can now just wait and watch loyal customers back for more.

There is no question any successful marketing campaign will require effort but email marketing can be implemented easily with tactical and intelligent game plan. The key principles to remember including understanding the targeted population, treat them like buddies, fulfill promises made and leave an enduring impression. The potential of email marketing is only limited by inappropriate use or ineffective execution. So, polish up the 6 skills mentioned above and good luck!

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Article Source:http://www.articlesbase.com/email-articles/6-proven-tips-to-help-you-become-a-lucrative-email-marketer-1743425.html

How A Web Designer Can Make Your Email Campaign A Success

Friday, August 14th, 2009 at 5:29 am  
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If you’re planning on making email campaigns a part of your Internet marketing strategy, consider enlisting professional help. Your website designer is a terrific choice when you’re ready to launch a successful email campaign.

Obstacles to Personal Email Campaign Management

Sending out emails to dozens or hundreds of subscribers on your own isn’t impossible, but it’s likely to be a much more time-consuming and difficult task than you imagine. There are several problems you may encounter when trying to manage an email campaign on your own:

1.    Each recipient must be manually added to your email contact list.
2.    Email “bounces” must be processed by hand.
3.    Unsubscribe requests must be handled manually.
4.    Email service providers often limit the number of recipients you can designate for an email.
5.    You can easily be mistaken for and blocked as a spammer when you send out large quantities of the same email.

To make things worse, the email you design isn’t likely to look professional. Plain looking emails that lack your logo, branding and special formatting won’t do your business image any favors. Cheap-looking emails are also more likely to be ignored and to trigger an unsubscribe requests.

Professional Email Campaign Management

Instead of spending hours trying to manage an email campaign on your own that isn’t likely to yield good results, you can rely on a quality web designer to help you design and implement successful email campaigns. Experts in website design can help you narrow down your campaign goals, identify your needs, and design attractive and appealing emails and newsletters.

When you invest in expertise, you can expect greater profitability and success from your email campaign, no matter how big or small your list may be. You can also look forward to a simplified pricing schedule that’s clear-cut and affordable.

A website designer can turn your email campaign into a success by providing valuable in-depth campaign performance reports, as well. You can rely on their ability to supply information about each of your recipients, including who opened your email, when it was opened, how many times it was opened, what they did with it, who unsubscribed, what links were followed and more! Website designers can also provide reports that compare the performance of various email campaigns on a single page.  This way, you can better understand which subjects, content, and mailing techniques are most effective.

When you opt to have a web design team manage your campaign, you make a sound investment. You’re guaranteed less hassles and frustrations, a higher response rate and assurance that you are presenting the best possible image to your prospects.

We are Media Contour, a full service design studio specializing in website design and development in Los Angeles, California. We provide complete solutions for web design and programming, as well as branding, graphic design, print and marketing services.

Article Source:http://www.articlesbase.com/email-articles/how-a-web-designer-can-make-your-email-campaign-a-success-1097767.html

The Basics of Email Marketing

Tuesday, July 8th, 2008 at 12:00 am  
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Every business needs some sort of marketing strategy and when you are web based marketing is even more important, because you are not just competing with the stores in your area you are competing with the world. This is why you must have an internet marketing strategy.

Email marketing is just one aspect of marketing on the internet. It has advantages and disadvantages just like everything else however it can provide you with a good medium to reach a number of people quickly. Email stands for electronic mail and it is one of the first and most widely used internet marketing medium. It is not the only one used in a strategy but even if a person or company is using other methods you will find they most likely also employ email marketing.

There are a number of ways to use email marketing as a way to promote your business. The most important thing is to make sure that you keep it legitimate. This means you use opt-in lists or information from affiliates who have received a go ahead on sending information from related companies. This prevents you from being marked as a Spammer.

Join message boards or e-groups. Try to find one that caters to the market you are looking at reaching. There are usually hundreds of groups spread out over the internet, all of which usually will accept marketing messages. This means that you can easily reach a large number of potential customers quickly.

Write your email messages in such a way that they are not pushy or overly hyped. People tend to mark those as spam and almost never read them. This defeats your purpose. You will want an email that is done in such a way that it attracts the eye, gives the information in easy to understand language broken up in such a way that it makes for a quick read. It should contain just enough information to get the customer to want to head over and take a look at your website or the product listed in the email.

Spam is something that has created a seriously negative effect on email marketing. The basics of email marketing is to send a marketing message or sometimes a sales letter to individuals using their email address. However, in the early stages of email marketing people purchased lists of email addresses and mass mailed hundreds of people without permission. The basic equivalent of all the junk mail you receive in your regular mail box. Unlike the regular mail however, you can make spam and if you send email messages without receiving permission you may find your self being blocked or banned from services and even the ISP itself.

This is definitely something to avoid. It is important to make sure that you are sending a well written message that is not going to make people want to throw it in the trash. It also means that you are sending emails to the ones who have received communications from you. A good place to start are e-groups. These can help to build you customer base without getting spam markers.

Roy Chan has been providing online business advices since 2004. Get his master ecourse on and a free email software. Visit:

http://www.email-autoresponder-review.com/subscribe.html

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Using An E-Newsletter For Internet Marketing

Friday, April 18th, 2008 at 12:00 am  
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One very popular Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising. In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose as well. This article will examine e-newsletters and explain how they can be used effectively as a marketing strategy.

The first item to consider when attempting using an e-newsletter as a marketing strategy is the distribution list for the e-newsletter. This is very important because you want to ensure you are distributing your e-newsletter to recipients who will be interested in your products and services and will likely view the e-newsletter as worthwhile instead of viewing it as spam. Using deceptive tactics to harvest email addresses and sending out your e-newsletters blindly to a large audience is not a good marketing strategy. This strategy is not worthwhile for a couple of reasons. Most importantly this type of strategy does not help you to reach your target audience. You may reach some members of your target audience by accident but are not likely to reach a large population of this intended audience.

Additionally, sending your e-newsletter unsolicited to a large audience with no interest in your products and services will likely result in your e-newsletter being viewed as spam. This can have more serious consequences than simply being a wasted effort. Specifically, recipients of your e-newsletter may block your email address or even report you to their Internet service provider as a spammer. This can have damaging consequences such as loss of business or even harsher penalties.

A better way to establish a distribution list for your e-newsletter is to set up a forum for interested potential customers to register to receive additional information from you. This could include registering with your website online and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner. Sending your e-newsletter to recipients who have specifically requested more information is a good idea because these Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.

The content of your e-newsletter should be considered next. This may include the actual copy contained within the e-newsletter as well as graphics, links and advertisements. Keeping direct advertising to a minimum is ideal but it is acceptable to use soft advertising techniques to promote your products or services. The copy in your e-newsletter should insightful information which will be useful to your readers. You may wish to include objective articles, product reviews or shorter articles containing useful tips. Links to your own website or to other websites which might be of use to your target audience can also be included. These links may come in the form of direct advertisements or the links may be embedded in the copy of the e-newsletter when appropriate.

If you plan to utilize an e-newsletter to promote your products or services, you should consider hiring an experienced writer to create the content for your website. This will help to ensure you are providing your readers with top quality content. Likewise if you intend to include graphics you should have a graphic designer assist you to ensure your e-newsletter looks professionally put together.

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