Why do email marketing?

Wednesday, December 30th, 2009 at 12:29 pm  
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In the modern world that we live in where high technology and the internet is part of everybody’s daily routines, it is important to keep up with the latest trends in order for your business to keep up with, and rise above, the competition.

This is why online marketing has become a popular trend nowadays amongst businesses. And one type of online marketing that is often used is email marketing. Email marketing is a form of direct marketing, which as the name implies, uses electronic mail as means of communicating commercial messages to the target audience.

Although some people think that spam already killed email as a marketing vehicle, it still actually works. As a matter of fact, according to studies done by the Direct Marketing Association, in 2009 alone, email marketing generated an estimated $43 of ROI for every dollar spent. The expected figure for 2010 is $42.

If that’s not enough reason for you to try email marketing for your company, below are some of the other benefits it offers:

• Increased Sales Conversions. No matter how good or interesting your product is, the truth is not all visitors of your site will actually buy your goods in their first visit. In fact, research indicates that it takes shopper on an average nine visits before they make a buying decision. In short, all effective sales process requires some element of repetition.

• Up-sell and Cross-sell Products and Services. McDonalds makes billions of dollars every year from their basic up-sell strategy- “Would you like fries with that?”

When appropriately done, email provides a great opportunity for you to up-sell and cross-sell your products and services. For instance, if you run a website that sells gadgets, someone who purchases a camera may also be interested to buy casing or memory card to enhance their camera.

Email marketing software allows you to easily create a series of email messages (auto-responders) that automatically follow up with offers on all the gadget accessories that you sell that the customer may find interesting.

• Receive valuable feedback from visitors. Customer feedback is an important tool for any business that allows you to get an idea on:

-Who your target market is

-The amount of money your target market is willing to spend

-Other products and services you can offer

• Encourage web users to make offline purchases. This may come as a big surprise, but email marketing is often a catalyst for web users to go and make offline purchase. According to one survey, 59% of email users said that they made offline purchase after they’ve received an email promotion.

• Generate Repeat Sales. It is a known fact in the business world that acquiring new customers is way harder, not to mention more expensive than keeping old ones. And while new sales are great, the value of repeat sales is also important.

Maintaining open communication lines with your customers on a regular basis through email allows you to generate up to four times more profit. And excellent email marketing such as sending email newsletter will increase repeat purchase frequency from your existing customers.

Keep in mind though that email marketing is a vey tricky type of marketing strategy that if not done properly, can work against you. When new to this kind of marketing, it is advisable to seek the services of experts on this field to help you launch your email marketing campaign right from the email design up to the content of your email newsletter.

Louis Mossman is a freelance author who has the vast knowledge in email newsletter design, for more information on email design he suggests you to visit: http://www.whiteinteractive.co.uk/

Article Source:http://www.articlesbase.com/email-articles/why-do-email-marketing-1643511.html

How to Manage Your Email & Inbox – Lessons 51 – 55

Friday, December 25th, 2009 at 8:22 pm  
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Did you know that one of the worst things you can do from time management and productivity perspective is to coming to work in the morning and start checking and answering e-mails before planning your day! When you come into work and the first thing you do is log on and start checking e-mails, you put yourself in a reactionary mode to the rest of the day. Would you like to better manage your e-mail and not be so reactionar? If you answered yes I have some great news; I can offer you some ideas and suggestions to take back control of your inbox.

That’s why I have put together my new book called “The E-mail Manual”. It is the book you should have received when you first started using e-mail. I think if everybody had a copy of this book on their desks and read it before they started using e-mail, there would be a fewer problems and issues with using and managing e-mail. Please enjoy these 5 email strategies. Be on the lookout for my other articles on how to better manage your e-mail and reduce the size of your inbox.

51. Careful about having sensitive information in an email

Never write anything in an email that you are not prepared for other eyes to see. Politically incorrect, rude and just plain stupid email messages have an uncanny way of finding their way into many other email inboxes. In fact, email can travel halfway around the world before you can blink an eyelid.

Be very careful when you include confidential or sensitive information in an Email. Ask yourself if there is a better way of communicating this information before you decide to send it.

52. Send an email followed by a formal document

When you make arrangements for an important document to go to a business associate, their initial reaction to that document is as important as the content of the document itself.

Sending an email first can lay the groundwork for the arrival of a formal, printed document.

53. Be careful when opening unknown web links

When someone wants you to go see a website or a web link, they will usually copy the internet location right into the Email. The link will be blue so you can click right on that part of the email and your browser will go directly to that website.

Be wary of this (unless you know the sender) as the link could take you to a site that automatically downloads viruses.

54. Change your passwords regularly

Spammers and identity thieves are experts at breaking passwords. Keep your email secure and away from ‘hackers’ by changing your password at least once every few months.

Also, make sure you use smart passwords by creating passwords with letters and numbers. Also, use a password that is not an actual word. Don’t use the name of your pet or your child as a password. They are the first passwords hackers will try.

55. Never try to win an argument with email

One huge weakness of using email or any type of electronic communication is that without seeing someone’s facial expressions and hearing their voice tone, any message can be easily misinterpreted or misunderstood.

While trying to communicate your tone when composing an email is challenging at the best of times, it can be absolutely disastrous when you are having a heated conversation or debate using only Email.

When you escalate what starts out as a ‘heated discussion’ your problems start compounding.

How do you correct this?

Whenever you feel that any email conversation is approaching the level of an argument or disagreement, it might be time to pick up the phone or to go see the person face-to-face.

If you would like to learn how to better manage your e-mail or inbox, why not consider my Zero Inbox training program? This e-mail management course is available in Australia and will soon be available online. You can visit, http://www.success.net.au/seminars/zero-inbox.html to learn more about how to better manage your e-mail and reduce your inbox. Alternatively, you can visit: http://www.zero-inbox.com/

Paul is an author, teacher and speaker on leadership, innovation and worksmarts. He is the Training Director of The Success Institute – Australia and for the past 15 years has written over 30 professional development programs, 10 books and other career development material.

Article Source:http://www.articlesbase.com/email-articles/how-to-manage-your-email-inbox-lessons-51-55-1605644.html

Send Anonymous Mail and Convey Your Message unhindered

Wednesday, November 11th, 2009 at 3:04 pm  
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Hiding your true emotions can sometimes be fatal but speaking out what’s in your mind isn’t always so easy. However, with few good websites allowing you to send anonymous email, you can express your feelings or anger before anybody. Moreover, these websites keep your identity hidden from the receiver of the message. So, you don’t need to worry about the consequences of your message.

Send anonymous mail using online services and say what you always wanted to say but couldn’t due to some hesitation or fear. To send anonymous email to any one you don’t have to do much. You just need to type in your desired message and send it to the receiver. Few good websites that let you send anonymous email don’t even send your IP address with the message to keep your identity hidden from the receiver.

You can send anonymous mail to your peers, superiors, boss, teacher or just anyone without letting them know that it’s you. Express your true feelings towards them with the help of these websites that let you send formatted email messages. You can change the text style, font, color and background of the text according to the message you wish to convey.

Use these web services to express your feelings. It’s always better to speak your mind than to keep scorning without letting anybody know what you are going through. The best thing about the websites offering anonymous email services is that they don’t reveal your identity to the receiver.

Although these websites allow you to send anonymous mail, this doesn’t mean that nobody is watching what you send. These website keep an eye on the messages you send, hence you should be careful while sending the message. Any message containing unlawful or salacious text can result in banning you from using the services of these websites forever.

However, sensible use of these web services can help in the betterment of the society. You can share some important message with others via these web services. For example, you can spread awareness regarding some social issue which is hard to talk about openly. You can inform the administration about some impending disaster to help them prevent it.

Myself webmaster of http://www.bitchogram.com – a completely anonymous email & messaging service provider. From here you can send anonymous emails, anonymous messaging, anonymous email messaging, SMS messaging, phone text or USPS postcard.

Article Source:http://www.articlesbase.com/email-articles/send-anonymous-mail-and-convey-your-message-unhindered-1446461.html

The Best Way to Communicate Unhindered: Send Anonymous Emails

Thursday, October 29th, 2009 at 9:36 am  
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A couple of years ago, anonymous email messaging was impossible because technology was limited. There were no dedicated services available. Nevertheless, the current trend in internet has resulted in the growth of opportunities to send anonymous email messages easily.

A few years ago, people used to hide their identity by sending mails through their friend’s email address. But, they would soon get caught because the recipient would easily notice the email or the IP address of the sender’s mail. Some have tried their hands on hacking email accounts and sending mails through the hacked account. But hacking is considered an illegal activity and if found out, it could lead to serious consequences, including jail terms and fines.

Few people have also tried with Email Spoofing to send anonymous emails. They used their own SMTP server for anonymous email messaging. However, major email service providers practiced stringent actions and blocked the email sent directly from a private SMTP server. Some also tried to use other methods including using a relay server, but these methods are illegal. Moreover, finding a trusted SMTP server is very difficult as it is not a legal way to send anonymous emails. Most major email service providers would also filter such mails as spam.

Today, anonymous email messaging is breeze. There are many dedicated online services that let you send anonymous mails free—legally. These online services, called remailers that let you hide your identity and send emails without any worries. While most services are free, some may charge monthly fees to send multiple anonymous emails simultaneously. They charge between $10 and $15 quarterly and guarantee 100 percent anonymity. However, it is wise to opt for free to nominal costing anonymous email sending services.

Platforms helping you send anonymous emails to someone works as one-way ticket. Choose a service that doesn’t come with any limitation.

Myself webmaster of http://www.bitchogram.com – a completely anonymous email & messaging service provider. From here you can send anonymous emails, anonymous messaging, anonymous email messaging, SMS messaging, phone text or USPS postcard.

Article Source:http://www.articlesbase.com/email-articles/the-best-way-to-communicate-unhindered-send-anonymous-emails-1395151.html

Basics of Email Marketing

Wednesday, October 21st, 2009 at 4:59 pm  
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Sometimes the benefits of email marketing are quite different than anticipated. Most Internet marketers understand the basic concept of email marketing which is to email promotional materials to a large group of Internet users to promote an interest in your products or services. This concept is easy for many to understand but sometimes there are added benefits to email marketing. This article will discuss the basics of email marketing and will also explain how sometimes email marketing can be much further reaching than planned. This additional reach can be either a positive or a negative depending on the quality of the original emails and the reactions of the original recipients.

Email marketing is a very simple concept which is also extremely cost effective. The general idea behind email marketing is that an email is sent to an email distribution list and these emails are intended to create an interest in the products or services offered by the originator of the email. In theory this concept could not be simpler but email marketing can get significantly more complicated. One of the biggest complicating factors is the potential for the emails used in the marketing campaign to be viewed as spam by either the recipient of the email or the spam filter provided by the Internet service provider. This potential alone creates a major complication because Internet marketers have to make a significant effort to assure their messages are not trapped by a spam filter or immediately deleted by the recipients for appearing to be spam.

Once the email messages get through to the recipient, they have a small window of opportunity to make a positive impression on the recipients and influence him to make a purchase or at least visit the business owner’s website. Providing quality content, keeping advertising subtle and at a minimum and providing a clear call to action are all factors which can help to get the message across and entice the potential customer to make a purchase or at least visit the website to research the products and services a little bit more.

As previously stated the goal of an email marketing campaign is to convince the email recipient to either make a purchase or visit the website to obtain more information. When an email recipient performs either one of these actions, it is considered a huge success. However, thanks to the power of the forward button email marketing can actually be much more successful than even the business owner intended.

The great aspect of email marketing is that when the email recipients receive an email which they think is worthwhile they are likely to make a purchase and may also forward the information onto a friend or family member they think might be interested in this information as well. The ability to forward email messages has become comparable satisfied customers using word of mouth to tout the quality of the products or services they received. However, the ability to forward a worthwhile email message is exponentially more effective than using word of mouth to spread the word. With just a few clicks of the mouse, the original email recipient can forward the message to several of his friends at once. This can result in significantly better results than the business owner had originally intended with no additional effort on behalf of the business owners.

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Article Source:http://www.articlesbase.com/email-articles/basics-of-email-marketing-1361324.html

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