Email marketing (EM)is defined as the practice of sending sales letters or customer newsletters by email. While some individuals think it can be annoying, many businesses find it a cost effective marketing tool. EM are often more effective than printed direct mail, because a reader can click on a link and go straight to the sender’s web site.
Here are a few reasons why EM may be able to help your business.

- First of all email marketing offers you the advantage of reaching thousands of people with the click of one button. EM can be done all over the world anywhere that a person has internet connection. If your business is done in a local market only you can still reach thousands of people in your own back yard for the fraction of what a direct mail campaign would be.

- Email marketing is relatively inexpensive to do. If you build your own mailing list by capturing names and email addresses into an autoresponder your only cost is the cost of the autoresponder itself. This can cost you less that $20 a month to do. This can result in a savings of thousands of dollars a year to get your marketing message in front of people who want to hear it.

- One of the hardest things to do on the internet is build a relationship with people. EM helps you solve this problem by allowing you to keep in touch on a regular basis. Over a period of time the people you are emailing come to recognize and trust you. This can lead to sales of your products when the reader is ready. If they are not ready maybe they will be the next time.

- When you email to your mailing list you are able to personalize each message with your recipients first name and last name. This gives you the advantage of making your messages more personal than sending an email to dear friend.

- By not over mailing your list you can create anticipation for your next message or newsletter if you provide quality content. If you abuse your list your EM campaigns will lose their effectiveness.

- Email marketing works. This is the biggest reason to do it. Not bulk EM where no one knows you, but EM to a targetted list of people who have requested to recieve information from you. This is the effective way to do email marketing.

Any business can benefit from doing email marketing of some kind. Hopefully you will include it in your marketing strategies as well.

Guy Mendelson, is a respected internet marketing expert, and the
founder of leading home business http://www.great-money.net To subscribe to Guy Mendelson E-zine, send blank email to great-money4u@aweber.com
Guy Mendelson guyef@walla.com
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The strength of targeted email marketing is in the detail. Information gleaned from email marketing software allows you to plan in considerable detail and, just as importantly, respond in a measured and targeted manner. You waste neither effort nor resources. You can measure every move and modification you make.

It seems odd, therefore, that virals should get a mention. Almost by definition they are uncontrollable and have lives of their own. That is, after all, their point. However, when people, apparently in their tens of thousands, leap at the chance to preview the next Compare the Market television advert you might think it is a risk worth taking. How cool it would be to create a new word.

The John West salmon fishing advert follows the format which has now become classic. It is not contentious despite being a little naughty but, most importantly, no animal was harmed in it creation. It is amusing to most. Why is more difficult to fathom but we smile when we see it. Further, it is obvious that it is a spoof so there is no chance of it backfiring. It is funny on a limited number of levels and those with sufficient sophistication, such as you and the person you forward it to, will see them all.

The cost per person reached is ridiculously low and a viral hit on YouTube could reach millions. It is not, as you might be thinking, too good to be true but it can be a valuable and cost effective marketing tool.

There are a number of types of viral. The video is often the most dramatic but there is the online game, the competition, the play on words and the definitive incentivised viral.

Most newspapers have, at some time during a slow news period, run The Top n Viral Marketing Videos, the precise number depending on the space to fill. This free national advertising provides examples of the different kinds but be aware that there are only watch a man dressed as a gorilla playing the drums so often.

To be successful a viral needs careful design. Once it is allowed out into the ether it is beyond your control. Your creation could be edited or spoofed. A competition with an obscure answer will be sent on with it attached. More worryingly it could all rebound.

The mistakes, although not all of them, have been made already as virals are by no means new. There are simple ways to ensure you do not make a big mistake. The prize per email address supplied is a thing of the past. Now you will get a free entry into a prize draw, the total value of which will be known to the last pound.

As with most direct email marketing, virals will give the biggest return on investment if integrated in a campaign. Given its unpredictability it should not, perhaps, start as the main thrust. However, as with those damned meerkats, be prepared to react to something which, even if for obscure reasons, grabs the public’s imagination.

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About the Author:
Oliver Penn is a freelance author who has the vast knowledge in targeted email marketing and email marketing system. For more information on email marketing, please visit: http://www.wizemail.co.uk
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E-mail marketing has been recognized as a simple and effective, and cost-effective marketing tool. Only you master the e-mail marketing techniques, and to avoid the taboo among the e-mail marketing, you corporate marketing will get a huge surprising.
However, if you don’t understand the principle of e-mail marketing, the things will run counter to your wishes. So if you want to play E-mail marketing effectively, you should pay attention to several major taboos, so that enterprise can receive the desired results.
First, use the permission-based e-mail marketing correctly
E-mail marketing can be divided into many models, and the permission-based e-mail marketing has been confirmed in practice. This kind of E-mail marketing has a targeted and only sent to the clients who are interested in your products. There are many ways to get the e-mail addresses about those clients, such as membership, mail lists, news e-mail and so on. It can help enterprises to develop a best marketing results in the actual marketing activities if you analyzed this kind of e-mail marketing and to avoid enter into the area of spam.
Second, the taboos surrounding effective mail
1-    To avoid non-target delivery
If you sent you e-mail to every customs from the internet, it can be not only take you a few benefit, but can damage the company’s image and change your e-mail into spam.
2-    To avoid sending the e-mail frequently
Don’t send the same letter to one e-mail address. When the other person directly or indirectly refuse to accept mail, you should not send the mail back and to respect the customer. According to the study, it is good for you to send your e-mail 2-3 times a month.
3-    To avoid e-mail without a subject or topic is not clear
The theme of the e-mail can be seen firstly by the recipients. It is play a very vital role on arise the people’s attention. E-mail subject should brief so that the recipients can decide whether to continue to read the contents.
One thing you should know that the subject must refer to the content or you can get a stable client.
4-    To avoid hiding the sender’s name
The clients will think you as an unbelievable person if you hide the sender’s name. So they don’t want to make a business relationship with you. And we should base on the faithfulness.
5-    To avoid complex e-mail contents
E-mail marketing is different from other propaganda form which can show their strength with long contents. E-mail should strive for concise contents, because client’ time is precious. So you should use the simplest expression to attract the clients.
6-    To avoid mail format confusion
It will show your respect to other if you write a formal e-mail I think.
7-    To avoid replying untimely
You should cultivate the habit of replaying when you receive the customers’ e-mail. Even “thank you, letter has been received” will show you a good communication effects. It usually replies within one work day. If you have complex issues, and respond to customers in a few time, you should make s simple reply.

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