OK So you’ve decided it’s time to send an HTML newsletter to your email list but you’re not quite sure where to start? No Problem, we’ve all been there. I tried and tested many times before I created my first successful html newsletter.

Creating an HTML Newsletter is very similar to creating a webpage, with some minor twists on the old rules.

Now if you already know how to create a webpage then you won’t have any problems. But if you’re not sure, then you can always use a WYSIWYG – What You See Is What You Get HTML editors such as Microsoft Frontpage or Adobe Dreamweaver. Or you can skip all those steps and just download a newsletter template, and add your text.

The only real difference between a newsletter and a regular webpage is how it’s designed and how its sent.

Let’s Get Started.

1) Remove everything before the open (body) tag, and everything after the close (/body) tag. Then get rid of the body tags themselves. There should be (html) tag, (head) tag, (title) tag, (metatags), and no css stylesheets. The only remaining html code will be what you originally found BETWEEN your open (body) (/body) and close body tags – Tables, images, text, links etx.

2) No more javascripts – Email providers don’t allow javascript in their email and they will disable it. So if you have any javascript within your newsletter then get rid of it.

3) No Flash, No DHTML, No Web Forms – Most if not all of time they will not work so your newsletter will be better off if you don’t include them.

4) No more ads – Actually you can have ads, but just not the popular Google Adsense Ads. Google’s Adsense uses javascript and javascript won’t work in the newsletter. You can however find link exchanges, or other advertisers that use plain links for their ads, and include those in your newsletter. These ads, banners, and text links will work just fine.

5) No More CSS – Often designers will use CSS for a webpage’s layout, but in the case of an html newsletter it would be better to use tables, instead of writing lines and lines of inline css code. You can set padding, background color, and lots of other table properties, just as you can with CSS. Remember keep it simple.

6) If you must use CSS then get inline – Since you can’t import style sheets to style and format your html content you will need to use inline CSS which includes all of the css properties in line. EX: style=”background: white; color: black;”

7) Images – When adding images on a webpage we would normally use urls such as image1.jpg, but with a newsletter you’ll have to enter the complete or the absolute url.

Tip: Make sure to set your images’ border to 0 so that it will show up seamlessly inside your newsletter.
The first link in the email should be a link to the online version of your html newsletter. Even if you have option for html or text newsletter, it’s a good idea to include a link to your online version at the top of the newsletter.

9) Include an unsubscribe / remove me link at the end of your email, and text for compliance with canspam laws. If you don’t have an unsubscribe button then your newsletter could be seen as spam and you don’t want your subscribers thinking they have no way to unsubscribe. If you have more then one newsletter then include a link such as Manage my subscription or a link that takes them directly to their online account. Placing this link will allow your users access to their account and allow them to manage their subscriptions. Who knows maybe they’ll subscribe to more newsletters.

10) Test, test, and retest on major email providers (Hotmail, Yahoo, Gmail). You may notice that with that the new MSN Windows Live Mail Beta the text in your newsletters will be centered. Don’t rely on defaults to left align your text, use the left align button on your editor to align them when needed.

During my previous newsletter tests some of the special characters in my newsletter rendered oddly in Yahoo, so make sure to find the character codes for those special characters, and then paste them directly into your html.

For ex: this ‘ apostrophe will turn into ' This will allow the text to display properly. For more character codes scroll all the way down or google “Special Character Codes”

11) Before you send your email make sure to set the email’s content-type as HTML, so that it can display as an Html newsletter, or it will just show up as plain HTML code.

12) Get Online – Before you get started make sure to upload those pictures and your original HTML newsletter to your hosting account so that your subscribers can visit your newsletter online.

That’s it. Happy HTML emailing!

Sam runs www.FreeNewsletterTemplate.net – A Website filled with tools and information from email marketing to email list building. Try out their FREE Html Newsletter Tester at Free Newsletter Template

If you have ever wanted to discover how you can build your own opt in email list, now it’s your chance to learn the amazing tactics that I’m using on a regular basis to generate up to 1,000 opt-in email subscribers, quickly and easily.

Fact: everyone knows that When using email as the media of your online promotion, you eliminate the need for high cost advertising.

In fact, email is free to use. The paid costs are for the autoresponder service that helps you to collect opt in email subscribers and build your opt in email list.

One thing is for sure – with an opt in email list, you are pretty sure that what you are sending out is received, viewed and read by your leads and not simply being deleted.

Here’s why: they have signed up for your opt in list and have consented in receiving the content you promised them.

This means that there are constant reminders to
your subscribers about all your promotions: new products and services as well as any information, tips and resource you are having. There is also the chance that these messages can be forwarded to other potential customers as your subscribers tell their friends and family about you and your Web Site.

Be aware: a subscriber may unsubscribe when they feel that they are not getting what they wanted or expected from you. Make sure that they are pretty satisfied with your opt-in email content and keep them excited in receiving your future information.

Here are 3 quick tips that can help you to build an opt in email list of 1,250 eager subscribers:

Tip #1 – Create Your Opt In Email Landing Page

I bet you’ve seen an opt in email landing page before: it’s a web page where the main purpose is to get your email address in exchange for free or paid content (e.g. an eCourse, an eBook, updates, etc…)

The key term here is “Content”. If you promise and deliver great, exclusive content, you are going to create a responsive opt in email list of eager subscribers who should turn into your raving fans and customers.

In order to get as many subscribers as you can (your focus is to have a high opt in conversion ratio – getting a % of subscribers out of 100 visitors to your site!) you must create a killer opt in email landing page. Here’s how to do it: spy on your competitors. Watch how they’re building their opt in email landing pages and copy their tactics.

Don’t plagiarise them, instead, come up with your own opt in landing page model.

Tip #2 – Create Your Opt In Email Course Content

The best way to keep in contact with your subscribers and send them new information via email is with an opt in email course that you create and upload onto your autoresponder.

These email course lessons will be put on follow-up and your autoresponder will act like an online FAX machine, sending email after email to your opt in email list.

I suggest you create at least 7 email follow-ups packed with 100% exclusive content because unique content is the king.

Hint: the more follow-up emails you write and add to your autoresponders, the great chances you have to generate more sales and turn subscribers into your eager fans and customers.

Make your content interesting and fun. Try to use a little creativity but do not over do it.

Write compelling tips and articles that can be very informational but light at the same time. If your
subscribers enjoy your articles, they will go to your Web Site by clicking the links that you recommend inside your email.

I suggest you never come up with content not related to your eCourse niche topic. If your web site visitors signed up with your opt in email list to receive free information about “how to make money online with eBay”, do NOT send them tips on “how to make money offline”. That’s nonsense.

Tip #3 – Promote Your Opt In Landing Page Like Crazy

Believe it or not, the most effective tactic you can use to promote your opt in email landing page is simply by…

Writing and publishing online articles. Once you finish creating an article packed with red-hot content and no advertising, research for top online directories and web masters who accept article submissions in your niche topic.

Here comes the most exciting part: if your article is
accepted and published by an online web site or publication (e.g. Newsletter/eZine) it’s going to bring you free traffic to your opt in email landing page. More than that, if others are seeing this article and like it, they can also decide to publish it online, thus bringing you free exposure to your opt in email landing page.

You should receive 5-10 opt in email subscribers per day for each high traffic web site that publishes your article. This traffic is viral, it grows on autopilot and spreads like wildfire.

Within a month your article could build you a list of 1,250 opt in email subscribers eager to read your offers.

Just last month I received 1470 opt in leads to one of my niche eCourses, so this works, try it for yourself and you’ll be amazed at how easy it is to create your own profitable opt in email list.

Codrut Turcanu is a TOP eMarketer from Romania. Sign-Up For His $47.97 eCourse For FREE And Discover Five Mega Powerful Opt-In List Money-Making Tips, Tricks & Techniques

Time is a very precious thing and there is a very good chance not everyone who passes by your virtual store

If you have your own in-house list of subscribers who subscribe to your newsletter, then this newsletter should fulfill two main objectives. Firstly, it should provide valuable content to your subscribers, so that they actually look forward to receiving your newsletter (and stay subscribed), and secondly, unless you’re writing for fun, it should produce an income for you as the writer of the newsletter.

This is the area I want to focus on in this article and listed below are seven methods that you can use to successfully monetize your newsletter or ezine.

1. Promote Products

This is the most obvious way – promoting your own products, and providing endorsements and recommendations of other products that you can earn affiliate commissions from. Try to promote a few products where you can earn either recurring commissions, for example monthly membership sites, web hosting etc, or products or programs that can earn you commissions on two or more levels through subaffiliates or downline members, to create long-term residual income streams. The one thing I will say about this though is that you should not overwhelm your subscribers with product endorsements and sales pitches, you should offer them good quality content as well, otherwise you will lose a lot of subscribers.

You can also promote products discreetly, even when providing content only, by including an affiliate link or two at the bottom of each newsletter, below your name.

2. Direct Your Subscribers To Monetized Content Pages Of Your Website

This is a great way of providing valuable content and earning money at the same time. I do this a lot with the articles I write. When I write articles and add them to my site, I simply let my subscribers know that I have written a new article and direct them to the website address. By running a few ads around these articles, such as those from Google or Yahoo, you should see a lot of people reading the article and inevitably clicking on a few ads. This is a great way of earning money even when you’re not promoting anything.

3. Offer Rebrandable Reports To Your Subscribers

This is another indirect money earner where you can generate revenues from good quality free content. By seeking out quality reports or ebooks that can be rebranded to include your own affiliate links, you can then simply offer this report to your subscribers, providing valuable content, whilst at the same time earning money from your affiliate links within this report.

4. Promote Free Membership Sites That Have Backend Sales Or One-Time Offers

These are extremely common in the internet marketing field at the moment, although I think it’s only a matter of time before internet marketers start to use them in other niches. Examples of these include free giveaway sites, where in exchange for leaving your name and email address, you receive numerous free products. A lot of these sites have one-time offers where you can receive an upgraded package, for example. Therefore you can earn money as an affiliate every time you send someone to this site who purchases this offer. The one drawback is that although you may be earning the occasional affiliate commission, you are sending your own subscribers to other sites and having them join up to other people’s lists, increasing your competition.

5. Offer Paid Advertising In Your Newsletter

I would say you need at least a few thousand subscribers to go down this route otherwise you may struggle to attract any advertisers or attract any significant advertising revenue. It’s not something I do myself (at the time of writing this article), as I believe I can make more money myself from my own ads than selling the ad space to other people, but it’s still another option to consider.

6. Train Your Subscribers To Be Successful Affiliates And Promote Your Product(s)

This only really applies if you have your own product, but if you do it can be an extremely powerful way of generating a lot of additional sales. By constantly providing useful tips in your newsletter offering advice on how to generate significant affiliate commissions, both you and your subscribers will benefit enormously.

7. Offer One-On-One Coaching To Your Subscribers

This depends on the subject of your newsletter, and your authority as the newsletter publisher, but if you are considered an expert in your field then it’s something worth considering. You could also offer this service free to people who purchase high-ticket items from you to boost your affiliate commissions.

James Woolley is a successful marketer who has several money-making sites in various niches. His latest site is a free internet marketing resource guide, which also includes a newsletter filled with free tips and bonuses.

Since its inception, the Internet has been a resource for many things. It has been considered as a pragmatic tool for the development of the economic industry.

One good thing about the Internet is that it offers a lot of opportunities and tools in order to develop a particular business. For instance, online businesses are now trying to develop and utilize all the available devices and marketing tools in the Internet. These are all incorporated in order to boost the sales and performance of every online business.

Of all the things used to promote products and services online, one of the best devices ever produced is the direct mail.

Basically, direct mail is an example of advertising wherein the promoter sends solicitations, printed ads, or letters through mail to a big group of customers. The reason why it is done through bundles is that you can have a discounted rate if you will send mails by the bundles.

The Benefits

The advantages of using direct mail can be maximized in many cases. There are cases wherein charities use direct mail in order to solicit some donations to big companies or institutions. Businesses can use direct mail to introduce a new product or service. The good thing about it is that you can completely incorporate any sales pitch into direct mail.

However, the efficiency of direct mail as one way of boosting the sales of a certain business is not dependent on the advantages that you can get from direct mail. It goes beyond that.

Direct mail is more than just sending bulk mail packages to vast number of clients. The response rate is the one that will define how successful direct mail marketing has been with your company. It is through the direct mail response rate that you will be able to ensure your business