Writing Email Copy is easier than you might think. However, while some are naturals at writing, most of us have to practice our writing skills. One of the biggest things to remember when writing email copy is to write as if you’re writing an email to a friend or family member, as if you are talking with them.

One of the biggest mistakes that people make when writing email copy is thinking that their email has to sound very formal and proper in order for it to be effective.

That’s not the case at all. In order for your email to be effective, you have to know your target audience and then write to them, as if your talking with them. Be sure that your emails are written as if your talking with them, casually. This is a very general approach most will identify with.

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You dont want to sound as if your pitching or selling, this is where the guard comes up and even before you reveal a product or service there already thinking no, I didnt come for this. If you’re writing to other investors, you’re probably writing to people who are pretty similar to you and the ways that you think and speak.

They would probably respond better to an even less formal sounding email, something even more casual, but very informative. Another big mistake that people make when writing email copy is writing the email to a group of people. You read above where I said to write an email as if you’re talking with a friend or family member. This is what I was referring to.

If you were to get an email, would you rather get an email that sounds like it was written to a big group of people or would you rather get an email that sounds like it was written specifically for you?

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Which one will you be more inclined to read? You’d rather get an email that was written to you, right? And you’ll probably read that one before you’ll read an obvious mass email, won’t you? There’s a good chance that your prospect feels the same way.

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